History of Siam Square
The first buildings at Siam Square was constructed during the second half of the 1960s on land belonging to Chulalongkorn University. The idea behind these projects was to create rental income for the university. From the beginning the area contained quite ordinary shops, but gradually the focus changed to more and more brand stores, which in turn attracted more investors to build hotels, restaurants, and shopping centers. This development meant that the surrounding territories more and more desired a link to Siam Square.
To achieve this goal the construction of an air-conditioned walkway (“Sky Bridge”) which through an air route connects several shopping centers to Siam Square. Chulalongkorn still owns the Square and it is managed by the University Property Management Office, better known as Chula Property. The area Siam Square is at the present considered quite exclusive and are also considered as the centerpiece of downtown Bangkok.
Siam Square today
Siam Square, like the city in which it is located, is an area of contrast. In essence it is the hub of all things cool, an individual expression point where styles are both shaped and surface (and resurface). Siam also holds claim to being the most expensive place to rent land in Bangkok. It is to The City of Angels, what Bond Street is to London and Fifth Avenue to New York, while still possessing the innovative atmosphere of Camden Town or Soho, NYC.
Siam Square itself is something of an open-air shopping complex that radiates a feeling of creativity. Recently, new malls have been taking the place of the street vendors but there are still lanes upon lanes to explore. Tribes of bright and bold slogan T-shirts meet with tailored suits and hipster fashion. Siam is in essence where trends both emerge and are created, an epicentre of inspiration in Bangkok. This area stretches from Rama 1 Road down to the Chulalongkorn University Campus and from Phayathai Road over to Henri Dunant, and is a popular haunt of university students, media types and generally Bangkok’s “bright young things”.